Evan Goodman Business Coach & Mentor

Evan Goodman provides Transition from Manager to Leader coaching for Sydney-based small and medium-sized business owners, drawing on 30+ years’ experience building and selling four successful startups.

• Holds a Masters of Business Coaching from University of Wollongong; coaching method grounded in systems thinking, self-awareness and business competence.
• Coaching engagements typically run 6 to 18 months with sessions once or twice monthly; face-to-face meetings in Sydney or via Zoom, supplemented by phone and email as needed.
• Specialises in family business dynamics, including strategy formulation, dispute resolution and succession planning for handover to the next generation.
• Offers a satisfaction guarantee: coaching fees waived if client is unhappy with any session.

Best for: SME owner-operators ready to invest in personal leadership development and strategic clarity to scale their business and improve staff engagement and retention.

Evan Goodman assists Sydney SME owners to develop strategic business plans, addressing the most common reason high-potential businesses fail to reach their goals.

• Recognises that 77 per cent of SMEs lack a business plan and 86 per cent have no marketing plan; works with owners to create strategic roadmap, direction and accountability.
• Coaching process includes assessment of current state, gap analysis, feedback and action planning, followed by regular coaching sessions to drive implementation and adaptation.
• Strategic plans developed through coaching help teams align around common goals and provide clear results to be achieved.

Best for: SME leaders who recognise their business lacks clear strategic direction and want coaching support to develop and implement a focused plan.