Employer Branding Australia

Employer Branding Australia delivers Employer Branding Strategy and culture transformation across Australia, having helped over 200 organisations shape distinctive employee value propositions that attract and retain talent.

• Founded in 2018 by Mark Puncher; team specialises in employer brand strategy, culture development, values articulation and employee value propositions.
• Powerlink Queensland case study: 140% increase in general job applications and 215% increase via social media following employer branding strategy and EVP implementation; significant increases in applications from women, gender-diverse and First Nations candidates.
• Services span culture research and insights, values and EVP development, internal and external storytelling content including video production, photography and copywriting, plus recruitment marketing campaigns and strategic consulting.

Best for: employers seeking to differentiate talent attraction and build cultures where retention improves through authentic values, purpose-led leadership and consistent employee advocacy.

Employer Branding Australia creates Recruitment Marketing Campaigns that combine strategic storytelling with multimedia content to drive candidate engagement and diverse talent pipeline growth.

• Specialises in employer branding content (videos, photography, copywriting and visual design) integrated with targeted social media and recruitment marketing campaigns designed to convert candidate awareness to application.
• Powerlink Queensland campaign delivered 215% increase in social media applications, 140% increase in general applications and 282% increase in early careers program applications; significant uplift in applications from women, gender-diverse and First Nations candidates.
• Combines deep employee research, authentic storytelling, internal stakeholder engagement and campaign strategy to ensure messaging resonates with target candidate audiences and brand values.

Best for: organisations needing to shift candidate perception, attract specific talent demographics or launch targeted recruitment campaigns aligned with employer brand identity and values.