Emergination

Emergination provides Strategic Thinking and Planning services across Western Australia, helping business owners and executives clarify direction, align leadership teams and translate strategy into action through facilitated planning sessions and executive coaching.

• Founded and led by Justin, who has navigated growth as CEO of two companies, built businesses exceeding $20 million in revenue and advised organisations with turnover exceeding $300 million, bringing pattern recognition from the frontline rather than theory.
• Delivered the Small Business Development Corporation’s Propel Program to more than 215 Western Australian business owners over two years (2024-2025), helping participants develop one-page strategic plans through structured 90-day workshops covering strategy, marketing and profit improvement.
• Integrates business diagnostics, psychometric assessment (Harrison Assessments) and behavioural coaching (Positive Intelligence) to build leadership capability alongside strategic planning, as demonstrated in case studies with hospitality and professional services groups.

Best for: Business owners and executive teams seeking clarity on strategic direction, greater alignment across leadership, and practical tools to implement growth plans.

Emergination offers Executive and Senior Leadership Coaching to business owners and leadership teams across Western Australia, developing self-awareness, decision-making capability and team dynamics through tailored coaching and psychometric assessment.

• Uses Harrison Assessments and Positive Intelligence coaching methodologies to help leaders understand behavioural strengths, decision-making styles and mental habits that influence performance and team effectiveness.
• Coaches executive teams through strategic engagements with outcomes including improved communication, stronger decision-making and greater team alignment, as evidenced in case studies with growing hospitality and professional services businesses.

Best for: Executive teams and business owners developing leadership capability, improving self-awareness, and strengthening alignment around strategic direction and growth.