Eloquent

Eloquent provides Employer Branding Strategy services from its Sydney base, helping organisations attract and retain talent through strategic brand positioning and development. The firm uses behavioural psychology and customer insight to create compelling brands that resonate with target audiences.

• Strategic branding services including brand positioning, visual identity, messaging and brand guidelines.
• Uses a proprietary Customer Mindset Mapping framework, developed with a behavioural psychologist, to understand audience psychology and decision-making.
• Over 5 years of experience working with B2B organisations and professional associations across Australia.
• Provides complementary services including content marketing, digital strategy and LinkedIn advertising.

Best for: organisations seeking to strengthen their brand and improve talent attraction through a psychology-led, strategic approach to employer branding.

Eloquent develops Recruitment Marketing Campaigns to help organisations attract talent and build audience engagement through targeted strategies and content. Based in Sydney, the firm creates integrated campaigns across multiple digital channels.

• Full-service campaign development including strategy, content creation, email marketing and paid advertising across LinkedIn, Google and social platforms.
• Expertise in building audience awareness and driving engagement through targeted campaign development and strategic messaging.
• Demonstrated success helping professional associations and B2B organisations achieve significant growth in membership and audience engagement.

Best for: organisations looking to attract talent and build their employer brand through integrated marketing campaigns and targeted advertising.