Corporate Crayon

Corporate Crayon is an Australian communications consultancy that aligns internal, external and marketing communications so employees, customers and stakeholders hear one consistent story.

• Employee experience work covers employee value proposition design, employer brand activation, culture and values development, onboarding and recognition programs.
• Cites 50% higher retention in organisations with strong internal communications, and change resistance reduced by 40% through structured messaging.
• Communications research includes communication audits, employee listening, stakeholder research, audience insights and message testing.
• Ten-plus years, 200-plus projects and 15-plus industries across corporate, government and not-for-profit clients including Pepsi, Suntory, Luxottica, GME and G’Day Group; CUB Awards finalist for Best Place to Work.

Best for: people and culture teams in medium to large Australian organisations that need an EVP, culture or engagement program communicated properly, not just written.

Corporate Crayon‘s change and stakeholder communication planning gives Australian organisations a structured message architecture before a transformation, restructure or brand change reaches employees.

• Builds stakeholder maps, engagement frameworks, message architecture and tone-of-voice standards, with communications governance to keep them consistent.
• Cites organisations with an integrated communication strategy as 3.5 times more likely to achieve transformation goals.
• Aligns six communications functions – internal, external, marketing, stakeholder, digital and brand – under one channel and measurement plan.
• Typical strategy development runs 4 to 8 weeks from discovery through delivery, with ROI measurement frameworks built in.

Best for: organisations entering a restructure, merger or major change program that need employee and stakeholder messaging planned rather than improvised.